From Spreadsheets to a Fully Automated Operation
Background
Fjuka Baits is a fishing bait manufacturer based in Shropshire, selling to anglers across the UK, Europe and beyond. The business sells through its own website via Shopify as well as through Amazon and eBay. It has built a strong reputation for product quality since its founding.
The challenge
As Fjuka Baits grew, the gap between their operational reality and what the business needed widened. There was no inventory management system in place. Stock levels, purchasing, costs and margins were all tracked on spreadsheets. The manual effort required to keep those up to date was consuming significant time across the team.
Consequently, they faced frequent stockouts, picking errors and a business running on data that was always out of date.
The solution
In 2022, Fjuka Baits turned to BlueHub following a recommendation from their accountants. BlueHub conducted an in-depth review of the business’s processes before recommending Cin7 Core as the right fit.
Implementation began in early 2023. BlueHub integrated Cin7 Core with Fjuka’s three sales channels (Shopify, Amazon and eBay) and connected it with Shiptheory to automate the packing and despatch process. The project moved quickly, with around 90% of meetings held in person, which helped build a strong working relationship and kept the implementation on track.
The go-live was decisive. Fjuka moved from no system to a fully operational, integrated setup in a single step.
“It was incredible to go from having no system one day to everything fully functional the next. Before Cin7, answering a simple business question could take hours. Now, the answer is live and accurate.”
Anthony Molyneux, Managing Director, Fjuka Baits
