Case Study

Wildsmith Skin.

Wildsmith Skin Scraps the Spreadsheets and Hits the Ground Running with the Help of BlueHub and DEAR

Wildsmith Skin Scraps the Spreadsheets and Hits the Ground Running with the Help of Bluehub and DEAR.

Founded in 2018, Wildsmith Skin is a British manufacturer and retailer of cosmetics based in London, specialising in the health benefits of botanical ingredients – with sustainability at the heart of their products.

A start-up relying on spreadsheets

Before contacting BlueHub, the client was operating with only Microsoft Excel, and AccountsIQ for managing their accounts. But with a rapidly growing business and a prestigious selection of stockists (including Harrods), they swiftly outgrew the restrictions of spreadsheets and pivot tables.

They knew they needed new software that could match the rapid growth of their company, but they weren’t sure which system – if any – would be the best fit for a newly launched and fast-growing business.

Building new processes from the ground up

Wildsmith Skin needed to find a new inventory system. So to make sure they ended up with the right choice, the team at BlueHub jumped straight into the first phase of the project: the Process & System Review phase.

Working closely with the teams at Wildsmith Skin, BlueHub took a deep dive into the company’s existing processes to understand exactly how they operated – from manufacturing and assembly to sales and shipping.

But as a brand-new start-up, Wildsmith Skin didn’t yet have established processes in place for every area of their business.

So with BlueHub’s help, they started to build them from scratch – a task that turned out to be more complicated than they first expected.

They’re a company that both manufactures and retails its own products. And that meant they needed a new system that could manage:

  • Bills of materials
  • Production
  • Landed cost allocation
  • Integrations with third-party logistics firms

After developing a deep understanding of the business’ processes and aims, BlueHub’s consultants identified DEAR systems as the best fit for their needs.

Working remotely, the dedicated Implementation Support team at BlueHub was able to successfully lead training sessions with the Wildsmith team, ensuring that the new processes were tested and reviewed, and that AccountsIQ was fully integrated with DEAR.


After going live in November, DEAR has already brought huge improvements to the day-to-day operations at Wildsmith Skin.

With integrations to third-party logistics – and now to Shopify – DEAR has given the company huge confidence in understanding their inventory.

Today, DEAR provides a central hub for their operational information – and it’s the core driving force in their business.

Apply for a Call

Speak to an Expert Today

We’re here to help you find the right system, whilst also removing the headaches and stress of a new integration. Get in touch to start your journey.