Wildsmith Skin.

This fast-growing skincare brand had been stocked by Harrods but the business was still running on spreadsheets. They needed an integrated ERP system and they chose BlueHub to build it properly from the ground up.

BlueHub
BlueHub

Wildsmith Skin Scales with Confidence

Founded in 2018, Wildsmith Skin is a British manufacturer and retailer based in London. The brand specialises in skincare products that harness the health benefits of botanical ingredients, with sustainability at its core. Despite only launching a few years earlier, Wildsmith Skin quickly built a prestigious list of stockists including Harrods.

The challenge

Wildsmith Skin was running its operations on Microsoft Excel and AccountsIQ. For a fast-growing manufacturer and retailer, that wasn’t sustainable. The business had outgrown spreadsheets and faced a more complex challenge than most. As a company that both manufactures and sells its own products, it needed a system that could handle the full picture, from bills of materials and assembly through to sales, fulfilment and third-party (3PL) logistics.

The team knew they needed new software, but weren’t sure which system would be the right fit for a young, rapidly scaling business.

The solution

BlueHub began with a thorough review of existing supply chain processes, working through every stage of Wildsmith Skin’s operation, from manufacturing and assembly to sales and shipping. That deep-dive led BlueHub to recommend Cin7 Core as the best fit for the business.

Because Wildsmith Skin was still building some processes from scratch, BlueHub helped them design and implement workflows that would support growth, rather than simply replicating what they already had. The team led training sessions remotely, tested and reviewed the new processes, and ensured that Cin7 Core was fully integrated with Xero finance software. Wildsmith now uses Cin7 in three markets: UK, USA and Ireland.

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Results.

After going live, Wildsmith Skin saw immediate improvements to their day-to-day operations. Cin7 Core (previously known as DEAR) now acts as a central hub for all their operational data. Integrations with two third-party logistics providers and Shopify have given the team real confidence in their inventory management, with full visibility across manufacturing, stock and fulfilment.

“The collaboration was amazing from the beginning,” said Octavia Elton at Wildsmith Skin. “Our on-site sessions were very helpful, with the BlueHub team demonstrating exceptional commitment and expertise. Together we were able to improve our manual processes, making us a smooth-running machine with complete visibility and traceability.”

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