Bondi Sands.

Global Brand Bondi Sands Partners with BlueHub to Integrate DEAR with 18 Retailers for UK Launch

BlueHub

Bondi Sands Powers a UK Launch with Cin7 Core

Background

Bondi Sands launched in Australia in 2012 and quickly became the world’s leading self-tanning brand. The company expanded internationally, launching in the UK in 2015. With stock held across Australia, the UK and the USA, and ambitions to work with multiple retailers, the business needed robust systems to match its growth.

The challenge

When Bondi Sands entered the UK market, its operations team relied on Microsoft Excel, Word and Xero. There was no live data visibility, no real-time stock tracking, and no way to manage inventory efficiently across multiple countries and currencies.

The brand had previously implemented the Cin7 Core inventory management system in Australia but the project had taken far longer than expected.

“We had rolled out Cin7 Core to a lesser level in Australia,” said Jacob Muraco, CFO and COO at Bondi Sands. “But the project dragged on, and our learnings from that were to engage a company on the ground in the UK.”

Bondi Sands needed an inventory management system that could handle global stock across multiple currencies, streamline the sales process, and give the team real-time visibility of their data. They also needed bespoke integrations to automate existing business processes, end to end.

The solution

Bondi Sands turned to supply chain systems integration experts, BlueHub, to implement Cin7 Core for their UK operation. Every BlueHub engagement begins with a Discovery Design and Plan Process. This gave the team a clear picture of Bondi Sands’ requirements and confirmed that Cin7 Core was the right fit, as it had been in Australia.

BlueHub collated data from Bondi Sands including sales orders, purchase orders and inventory records to demonstrate exactly how Cin7 Core would work for the UK team. This meant the system could be fully tested and validated before the project began.

Working across multiple time zones to meet agreed deadlines, BlueHub implemented a fully integrated Cin7 Core solution. The team configured and set up the system, migrated existing data, built bespoke integrations to automate Bondi Sands’ processes, and led online training sessions with the internal team.

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Results.

Bondi Sands has a fully integrated, highly automated operation. The business now has:

  • Full visibility of global stock levels across multiple locations
  • The ability to trade with 18 UK retailers, handling multiple currencies easily
  • Live integrations with Amazon, Shopify and a third-party logistics (3PL) provider
  • End-to-end automation across sales, fulfilment and inventory management, and accounting

“Thanks to BlueHub, we now have a new system in place providing our business with full visibility on global stock levels, allowing us to work with 18 different retailers and handle multiple currencies and stock locations around the world with smooth efficiency,” said Jacob Muraco. “Due to the success of the project we decided to take an ongoing support package with BlueHub. The system is such a core part of the business, we wanted to make sure we had the best support available, and with BlueHub as our partner, we do.”
Jacob Muraco

CFO & COO, Bondi Sands

BlueHub

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