Mad Product is a UK-based company that designs and sources eco-friendly party products. Working with certified factory partners, they develop sustainable, commercially viable goods for major retailers. As the business grew, so did the need for a more structured and scalable operations platform.
Mad Product’s backend operations were being held together by spreadsheets and disconnected systems. Product data lived in multiple places. Orders were being processed manually. There was no central inventory system — and no real-time view of stock. Finance workflows were also time-consuming, with no integration between stock, dispatch, sales and Xero. The team knew they needed a more joined-up setup to grow efficiently and sustainably.
BlueHub delivered a streamlined implementation of Cin7 Core, tailored to Mad Product’s operational needs. The focus was on speed and practicality — a system-driven approach that avoided lengthy consultation phases and allowed rapid deployment.
The implementation covered:
- End-to-end stock and order management through Cin7 Core
- Financial integration with Xero
- Custom configurations for Mad Product’s units of measure, packaging and barcode needs
- Structured rollout with data migration, training, and go-live support
By simplifying and centralising core workflows, the new system replaced manual processes and laid the foundation for long-term growth.
Cin7 Core went live within weeks of the initial scoping session. While full results are still emerging, the new system provides a central source of truth for inventory and orders, reduces admin across teams, and creates a scalable digital infrastructure for the business to build on.
