Global Brand Bondi Sands Partners with BlueHub to Integrate DEAR with 18 Retailers for Their UK Launch
Launched in 2012 in Australia and named after the world-famous beach, Bondi Sands has become the world’s leading brand for self-tanning, skincare & cosmetics products.
A UK launch with limited visibility. After the phenomenal success of their skincare brand in Australia, Bondi Sands started to look overseas, launching in the UK in 2015.
But in the early days of their international venture, they didn’t have the advanced inventory software they needed in place – they were still using Microsoft Excel, Word and Xero.
Assessing the needs of an international brand.
Every project led by BlueHub begins with a pre-consultancy phase.
That’s when the team gathers the requirements of the client, developing an understanding of their current processes to help fully understand which system would best fit their needs.
Working closely with the Bondi Sands team, it became clear to BlueHub that Bondi Sands needed an inventory management system that could handle stock on a global scale – and therefore multiple currencies. They needed a system that could streamline the sales process, and enable the team to see real-time data in a live system.
It was becoming clear that, just like the Australian side of the business, DEAR was also the best fit for the UK branch of Bondi Sands.
BlueHub then collated data from Bondi Sands – including sales orders, purchase orders, and inventory – and used it to demonstrate how DEAR could function for their UK team.
With this gathered data in place, the system could be fully tested to ensure it was the correct choice before the project began.
Custom integrations for global visibility
Something BlueHub had to take into consideration was the need for bespoke integrations to fully automate Bondi Sands’ business processes – and to ensure that DEAR would function in the way that they needed it to.
Bondi Sands had 18 different retailers – all with unique ways of operating – and that meant building those integrations was a serious challenge.
The dedicated Development Team at BlueHub began to scope this requirement, understanding how the integrations needed to function to maximise the efficiency of both the team at Bondi Sands and the system itself. Once the processes were finalised, BlueHub set to work on building those integrations.
What’s next for Bondi Sands?
After the implementation of DEAR, Bondi Sands have moved to an ongoing monthly support contract with the BlueHub Support team.
With the continued support of an expert team of inventory specialists, they’ll have access to the help they need to make changes to their system, and answer any queries as their company continues to grow.
Bondi Sands are continuing to work with the BlueHub team as they launch with DEAR into the USA – working across 3 different time zones to support the growth of a truly global brand.