Bondi Sands

Global Brand Bondi Sands Partners with BlueHub to Integrate DEAR with 18 Retailers for Their UK Launch

Launched in 2012 in Australia and named after the world-famous beach, Bondi Sands has become the world’s leading brand for self-tanning, skincare & cosmetics products.

A UK launch with limited visibility. After the phenomenal success of their skincare brand in Australia, Bondi Sands started to look overseas, launching in the UK in 2015.

But in the early days of their international venture, they didn’t have the advanced inventory software they needed in place – they were still using Microsoft Excel, Word and Xero.

And for a rapidly growing business, this presented several issues and challenges:

There was no live data visibility at all. And with stock in Australia, the UK and the USA, managing their inventory was becoming a huge obstacle.

Bondi Sands had previously implemented DEAR in their Australian operation. And while that had been successful, the project took a long time to complete. Through this learning experience, they decided to contact BlueHub to implement an inventory management system in the UK.

We had rolled out DEAR to a lesser level in Australia. But the project dragged on, and our learnings from that were to engage a company on the ground in the UK.

Jacob Muraco

CFO & COO, Bondi Sands

Bondi Sands had previously implemented DEAR in their Australian operation. And while that had been successful, the project took a long time to complete. Through this learning experience, they decided to contact BlueHub to implement an inventory management system in the UK.

Assessing the needs of an international brand.

Every project led by BlueHub begins with a pre-consultancy phase.

That’s when the team gathers the requirements of the client, developing an understanding of their current processes to help fully understand which system would best fit their needs.

Working closely with the Bondi Sands team, it became clear to BlueHub that Bondi Sands needed an inventory management system that could handle stock on a global scale – and therefore multiple currencies. They needed a system that could streamline the sales process, and enable the team to see real-time data in a live system.

It was becoming clear that, just like the Australian side of the business, DEAR was also the best fit for the UK branch of Bondi Sands.

BlueHub then collated data from Bondi Sands – including sales orders, purchase orders, and inventory – and used it to demonstrate how DEAR could function for their UK team.

With this gathered data in place, the system could be fully tested to ensure it was the correct choice before the project began.

Coronavirus came and put a halt to face-to-face meetings due to being unable to travel and staff working remotely. To BlueHub’s credit and the team there, they made the transition as smooth as possible.

Jacob had originally planned to fly to the UK to work on the project with his UK team based in London. However, just as the project began, the world changed as the global effects of the Coronavirus pandemic were felt.

Now working remotely, BlueHub was able to build a relationship with Bondi Sands – both as a company in understanding their processes, and understanding how their team worked on a personal level.

The integrations were key. We needed an EDI Integration for 18 different retailers in the UK, so it was a big project. With the help of BlueHub, we identified that DEAR was the best fit for Bondi Sands and our needs. Now, 8 months on from implementation, it’s all seamless with EDI integration working – and it’s all as automated as possible.

Custom integrations for global visibility

Something BlueHub had to take into consideration was the need for bespoke integrations to fully automate Bondi Sands’ business processes – and to ensure that DEAR would function in the way that they needed it to.

Bondi Sands had 18 different retailers – all with unique ways of operating – and that meant building those integrations was a serious challenge.

The dedicated Development Team at BlueHub began to scope this requirement, understanding how the integrations needed to function to maximise the efficiency of both the team at Bondi Sands and the system itself. Once the processes were finalised, BlueHub set to work on building those integrations.

And the results?

Working closely with the team at Bondi Sands across multiple time zones to hit their agreed deadlines, BlueHub’s dedicated Implementation Support team helped Bondi Sands to bring a fully integrated DEAR solution into their business by:

Setting up and configuring the DEAR system
Migrating their existing data
And leading online training sessions with the Bondi Sands team.
With their new DEAR system in place, the team at Bondi Sands now have full visibility on global stock levels, allowing the company to work with 18 different retailers and handle multiple currencies and stock locations around the world with smooth efficiency.

And today – 8 months after going live with DEAR – Bondi Sands have integrations to Amazon, Shopify, and a separate third-party logistics company. And every aspect of their new operation is as automated as possible.

What’s next for Bondi Sands?

After the implementation of DEAR, Bondi Sands have moved to an ongoing monthly support contract with the BlueHub Support team.

With the continued support of an expert team of inventory specialists, they’ll have access to the help they need to make changes to their system, and answer any queries as their company continues to grow.

Bondi Sands are continuing to work with the BlueHub team as they launch with DEAR into the USA – working across 3 different time zones to support the growth of a truly global brand.

We have a similar transition in America. And with the experience we’ve had with BlueHub, there’s probably no better partner who knows the business and knows how we need to operate. After a successful launch, we were more than happy to engage BlueHub for a launch in the USA

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