Amazon is huge. And the potential for sales is massive.

But with big sales, things can get complicated fast.

Fortunately, there are loads of automated options that can take care of the messy and boring bits: from accounting and tax codes to stock control and shipping.

We’ve put together five of the best apps that integrate with Amazon and other online marketplaces – apps that free you and your team from the headaches of selling online.

1. A2X
What does it do?

A2X creates an automated link between your Amazon seller account and your accounting software (currently either Xero or QuickBooks).

When Amazon creates a new settlement file, A2X will automatically grab it, crunch the numbers and create summary reports of the revenue, expenses and other transactions.

It’ll then map these figures to your chart of accounts, along with the right tax codes and other essential information – and then post these records to your accounting software without any extra work from you.

Who needs it?

A2X is one of the most simple and easy Amazon apps to get started with. It’s ideal for businesses or accounting clients who:

  • Sell only through Amazon. While it does cover multiple locations and currencies, it doesn’t cover other platforms like Etsy or eBay.
  • Outsource all of their fulfilment to Fulfilled By Amazon (FBA) – or those who manage a smaller number of orders themselves.
  • Need a quick and painless way to connect their Amazon account. Compared to most of the other Amazon integration apps, A2X is quick and easy to set up and learn how to use.
  • Don’t need to worry about inventory control. If you’re looking for an app that can handle tracking numbers and order statuses, you’ll need something a bit more advanced.

What does it do?

Unlike A2X, DEAR is a fully equipped inventory management app.

You can manage multiple warehouses selling complex products, get detailed tracking of your purchases, sales and orders – and it can even give you additional insights and reporting that you won’t easily get from Amazon or your accounting software.

DEAR can be linked up directly to either Xero or QuickBooks, and it also covers multiple marketplaces (like Etsy, eBay, Shopify and Magento).

Who needs it?

DEAR is a more complex piece of kit than A2X – and that means it’ll take a bit more time and training to get it set up and to get the most out of everything it can do. DEAR is one of the better options for businesses or accounting clients who:

• Sell through several different platforms. As well as Amazon, DEAR can link up with marketplaces like Shopify, Magento, Etsy and eBay.
• Sell complex products. DEAR can help you to manage things like bills of materials, expiry dates and wastage. But these features don’t connect with Amazon directly – they’re handled inside DEAR itself.
• Need more flexible reporting. With DEAR, you can get deep insights that you won’t be able to get through Amazon or Xero – such as which products sell at different times.
• Don’t use FBA much. If you handle your own fulfilment internally, or you outsource to a Third-Party Logistics (3PL) company, you can use DEAR to help manage your fulfilment.

3. Cin7
What does it do?

Like DEAR, Cin7 is an advanced inventory management system that can link with multiple marketplaces and handle complex product information and POS (Point of Sale).

But where Cin7 starts to break away from comparisons to DEAR is with its ability to deal with more demanding 3PL companies.

With its use of EDI (Electronic Data Interchange) and API (Application Protocol Interface), Cin7 opens your business up to a wider range of 3PL providers – and it could also help you to start selling through larger retail stores and supermarkets.

Who needs it?
Cin7 is a capable app with plenty of advanced features. But these extra features often come with a higher cost – which could make it overkill for businesses who don’t need everything it has to offer. Cin7 is usually better for businesses or accounting clients who:

• Sell through several different marketplaces – like Magento, Shopify, WooCommerce or BigCommerce.
• Outsource all of their fulfilment to 3PL companies or manage their own fulfilment internally.
• Need to manage multiple warehouses with complex products and detailed order processing.
• Have the time, money or expertise to set up and learn how to use a more complicated app.

4. Stitchlabs
What does it do?
Much like Cin7, Stitchlabs is an all-in-one inventory management app that integrates with Xero and QuickBooks, as well as linking with most of the major selling platforms.

But while Cin7 offers Direct EDI to connect with larger retailers, Stitchlabs integrates with a third-party EDI (SPS Commerce) – which some businesses might find limiting.

Stitchlabs is also mostly focused on the US market. And while that’s great news for American businesses selling through Amazon, it might not be the best choice for companies in the UK, Australia and New Zealand when it comes to processing VAT.

Who’s it for?

Like Cin7, Stitchlabs is an advanced piece of kit – and businesses that don’t need all its features might end up paying more than they need to. But it’s a top choice for businesses and accounting clients who:

• Sell through multiple marketplaces – especially those based in the US.
• Need to manage complex products and multiple warehouses.
• Need fully featured integrations with as many 3PL companies as possible
• Are willing to put in the time and staff training needed for a complex app.

5. Shiptheory (UK) and Shipstation (US)
What do they do?

By integrating with the major selling platforms – like Amazon, Magento, Shopify and eBay – these two shipping apps can automate the fiddly parts of delivery and shipping.

For any business that wants to fulfil its orders through major carriers (like Royal Mail, FedEx or UPS), shipping apps can take away most of the hassle of getting your products out there.

You can automate your labelling, get in-depth reports on your shipping and delivery, and update stores with your order statuses and tracking information.

Who needs them?

If you’re based in the UK, Shiptheory is one of the better options to help you with your shipping. And if you’re over in the US, Shipstation is a solid choice with similar features. Either way, some form of shipping app is essential for any businesses or accounting clients who:

Manage their own fulfilment internally – or those who need to integrate with a 3PL provider.
Sell high volumes of low-priced products – where the shipping automation can really help to save time on repetitive tasks like labelling
• Want to start selling through larger retailers or supermarkets.


Unleashed now have integration with Amazon, read more on their blog here.

So, what’s next?
There are loads of useful tools to help you stay on top of your sales and accounts – and the list keeps growing every day.

If you need more advice or tips about selling through Amazon, you can get stuck into our free one-hour webinar “Is Xero Suitable For Amazon Sellers?” on YouTube.
Or if you’re looking for some more tailored advice about how to manage your own online sales accounts, book a call with us and we’ll show you what we can do.